At Lighthouse Lab Services, we are dedicated to providing comprehensive solutions to make quality lab testing more accessible. We are looking for a talented Digital Marketing Specialist to enhance our online presence, drive lead generation, and boost brand awareness through strategic digital marketing efforts.

As our Digital Marketing Specialist, you will play a key role in driving lead generation, with a strong focus on expertise in Google and Bing Ads. You will also leverage research and analysis to optimize performance across search engines, social media, and other algorithm-driven platforms. Your responsibilities will include producing, executing, and analyzing marketing strategies that enhance our digital presence and deliver targeted results.

This is a 100% remote work-from-home opportunity with a salary range of $60,000 - $65,000. 

Our Ideal Candidate has:

• Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Minimum of 3 years of B2B marketing experience, including digital marketing, SEO/SEM, and website management.
• Certification in Digital Marketing, SEO, or Data Analytics is required.
• Proven expertise in digital marketing, SEO/SEM, and website management.
• Advanced knowledge of Google Analytics and Google Ads.
• Strong analytical skills to drive marketing decisions based on data insights.
• Familiarity with web development principles and experience with SEO tools and digital marketing platforms (e.g., Google Tag Manager, SEMrush, Ubersuggest, WordPress, Canva).
• Ability to develop comprehensive marketing strategies aligned with business objectives.
• Excellent communication skills for effective collaboration with diverse teams and senior management.
• Adaptability to keep pace with fast-changing digital marketing trends and technologies.
• Creative proficiency in tools such as PowerPoint and Canva.
• Exceptional professionalism, attention to detail, and organizational skills.

What you will get to do:

• Create and manage impactful Paid Digital Advertising campaigns primarily on Google Ads and Microsoft Ads, with additional focus on LinkedIn, Facebook, and YouTube, ensuring optimization and achievement of key performance indicators (KPIs).
• Drive the company’s SEO strategies to enhance online visibility and generate organic leads.
• Collect and analyze search engine and web traffic data to gain insights into customer behavior, campaign performance, and ROI, utilizing this information to inform marketing strategies.
• Optimize analytics tools to track website visitor behavior effectively.
• Craft cutting-edge digital marketing strategies tailored for the B2B healthcare sector, executing campaigns that resonate with our audience.
• Keep up-to-date with the latest developments, trends, and best practices in digital marketing.
• Support the maintenance and improvements of our WordPress website, ensuring it is user-friendly and search engine optimized.
• Occasional onsite visits and travel to team events, up to 5% of the time.

Salary and Benefits: 

• Salary range of $60,000 - $65,000
• Medical, Vision, and Dental benefit offerings 
• Starts with 15 days of Paid Time Off (vacation and sick days) 
• 10 Paid Holidays 
• 401(k) retirement plan with up to 4% Company match 
• Company-provided group life + AD&D, short and long-term disability insurance 
• Paid Volunteer Time Off 
• Partially Paid Medical Leave / Paid Parental Leave 

It is the policy of Lighthouse Lab Services to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. Lighthouse Lab Services is committed to working and providing reasonable accommodation to individuals of all abilities, including persons with disabilities. If at any time during the application process, you need accommodation, please contact [email protected] for assistance. 

Lighthouse Lab Services | 800-838-0602 | lighthouselabservices.com